Hannaford to Partner With Insurance Companies

SCARBOROUGH, Maine ? As the nation?s health care costs continue to rise, Hannaford Bros.? customers may get discounts on their insurance premiums under a new initiative in the works. The retailer plans to link its new myHannaford online shopping tool to health insurance companies? customer reward initiatives, SN has learned.Under a pilot program slated to kick off in the second quarter, several yet-to-be-named insurance companies will reward customers who buy healthy foods at Hannaford by giving them free gift cards for products that earn Guiding Stars, according to Julie Greene, Hannaford?s healthy living director. Discounts on monthly insurance premiums are also being discussed.As proof that they?re buying healthy foods, customers would print out their shopping history via myHannaford an