Bloomberg story on insurance company bad faith

I like journalistic rants as much as the next guy: when I was a reporter I lived by the motto "comfort the afflicted and afflict the comfortable." So I really wanted to like this Bloomberg News story, I really did. But I don't. If I didn't know anything about the matters written about in the story, or if I was willing to overlook certain gaps in logic, or if I was the kind of person who believes insurance companies sacrifice daily to Satan, I guess this story would really do it for me. But since none of those things are true, it doesn't. I'm not saying that insurance companies don't make dumb decisions. Nor am I defending any of the companies named in the story -- I am not an insurance company spokesman. But there's a whole lot of stuff mixed together in this story t