Insurance agents have been reading reports of their looming demise due to the Internet for a number of years, but the numbers are clearly showing that consumers are continuing to depend on expert advice from their insurance agents. In 2002, Celent published a report that estimated that online insurance shoppers stood at 19 percent and would grow to 37 percent, or over US$200 billion, by 2005. The company indicated that the Web should be a critical component of marketing strategies...
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