The soft insurance market is upon us with a vengeance. For us, this means that pricing is down, terms are more generous and accounts are moving. For many organizations a flat top line is the primary goal, and moderate declines in revenue the rule. However, some organizations manage to combine an aggressive strategy with disciplined execution and grow in the soft market. A recent publication (see here) by the Clarion Group, a management consultant, offers one perspective on growth which...
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